About Let Me CLAIREify

Let Me CLAIREify was established in 2010 by Creative Director and Owner, Claire Potter, with a mission to elevate cheerleading through creativity, precision, and purpose. With 15+ years of coaching experience, Claire has led athletes at every level of the sport, including Pop Warner, high school, competitive all-star, and adult programs. Her teams have earned bids and competed on cheerleading’s biggest stages, including The Summit and The Cheerleading Worlds, capturing national championship titles along the way.

Let Me CLAIREify’s staff is composed of elite-level choreographers with a combined 100+ years of cheerleading experience, bringing unmatched expertise, innovation, and intentionality to every routine. Known for high-impact choreography, strategic skill progression, and athlete confidence, Let Me CLAIREify helps teams perform with clarity, confidence, and a competitive edge.

Why choose us?

Championship Experience
Our leadership and staff bring proven success at the highest levels of cheerleading, with teams competing and winning on national stages like The Summit and The Cheerleading Worlds.

Elite-Level Choreographers
Our team is made up of elite choreographers with 100+ years of combined cheerleading experience, delivering routines that are innovative, strategic, and built to score.

All Levels. One Standard.
From Pop Warner to high school, all-star, and adult programs, we meet teams where they are without lowering the bar. Every athlete is challenged, supported, and showcased.

Intentional Choreography
We don’t just count to eight. Every transition, skill placement, and visual is designed with purpose, clarity, and performance in mind.

Athlete Confidence First
We believe confident athletes perform better. Our approach builds ownership, trust, and presence — so teams don’t just hit skills, they sell them.

True Partnership
We work with your coaching staff, not over them. Our goal is to enhance your vision, strengthen your program, and leave your athletes better than we found them.